Sales Director Role in the UK: Lead Growth in Capital Markets Technology

Job Description

Sales Director - UK

Employment Type: Full Time

Number of Vacancy: 01

Location: UK

Experience: 8+ Years

Role Purpose

Lead new client acquisition and drive revenue growth for NovaCMX across the UK market, with a focus on building a strong institutional client base in the capital markets segment.

Revenue Responsibility

  • Primary: NCNR – New Customer New Revenue (see definition below)
  • Secondary: ECNR – Existing Client New Revenue (in collaboration with Key Account Management; see definition below)

Key Objectives

  • Acquire new institutional clients across the UK for NovaCMX.
  • Support and accelerate expansion opportunities within existing client accounts.
  • Position NovaCMX as a trusted partner of choice in the UK capital markets ecosystem.

Core Responsibilities

New Business Development

  • Identify, qualify, and pursue new institutional client opportunities across the UK.
  • Build and nurture a robust pipeline spanning brokers, banks, asset managers, and other financial institutions.
  • Own the end-to-end enterprise sales cycle – from prospecting and solution positioning to commercial negotiation and contract closure.

Client Engagement & Relationship Management

  • Leverage established industry relationships across the UK financial services landscape.
  • Engage and influence C-suite and senior decision-makers within capital markets institutions.
  • Represent NovaCMX at industry forums, conferences, and key networking events to enhance brand visibility.

Sales Discipline & Governance

  • Maintain a structured, transparent, and up-to-date sales pipeline using CRM tools.
  • Deliver accurate revenue forecasting and timely reporting to leadership.
  • Adhere to NovaCMX sales processes, pricing frameworks, and commercial governance standards.

Existing Client Expansion

  • Identify opportunities for new modules, services, geographies, or entities within existing accounts.
  • Partner closely with Key Account Managers (KAM) to convert these into closed-won revenue.

Strategic Contribution

  • Develop and execute the regional sales strategy for the UK, aligned with NovaCMX’s global growth agenda.
  • Provide market intelligence, competitive insights, and customer feedback to inform product and go-to-market decisions.

Key Deliverables

  • Regional sales strategy and execution plan for the UK.
  • Quarterly new logo pipeline aligned to revenue targets.
  • Accurate monthly and quarterly sales forecasts.
  • Closed-won contracts contributing to NCNR and ECNR targets.

Success Metrics

  • Number of new clients acquired (logo count).
  • Total NCNR revenue generated against target.
  • Pipeline coverage ratio vs. quarterly and annual targets.
  • Contribution to ECNR through KAM collaboration.
  • Sales cycle velocity and win rate.

Candidate Profile

  • Proven track record of enterprise software/SaaS sales to UK financial institutions.
  • Deep network across brokers, banks, and capital markets firms.
  • Demonstrated experience closing multi-year, multi-million-pound enterprise deals.
  • Strong commercial acumen, executive presence, and consultative selling skills.
  • Self-driven, accountable, and comfortable operating in a high-growth environment.

Revenue Definitions

  • NCNR (New Customer New Revenue): Revenue generated from new clients or entry into new markets.
  • ECNR (Existing Client New Revenue): Revenue generated from existing clients through new modules, additional products, new entities, or new geographies.

Capital markets - engineered

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